About Us

In a world driven by digital advancements, AI, social media comparisons, and globalisation, competition intensifies with each technological leap.

This relentless pace often heightens stress levels across various aspects of life. From mothers to students to business owners, everyone feels the pressure.

Whether it's mental, physical, or emotional stress, it's becoming a concerning trend.

Overthink understands these challenges.

Our mission

We are a Malaysian brand founded during the pandemic in 2020. We started with our first highly popular product, a Japanese-formulated sanitiser with pure essential oils to keep users safe.

Building on this success, we have since expanded our offerings to include a range of export-quality personal care products.

We have collaborated with our Japanese partners for over 35 years and are deeply committed to the same meticulous hygiene standards and minimalist approach they are known for.

This, combined with our 60 years of manufacturing expertise and supply chain excellence, allows us to craft niche, unique, and unparalleled products for the market.

Our Brand Tagline

"Mindful Hygiene Essentials," thrives on the Trilogy of cleansing: Mindful, Hygiene, and Essentials.

Mindful - Mind cleansing with essential oil aromatherapy.
Hygiene - Body cleansing with antibacterial preventive measures.
Essentials - Minimalist cleansing with clean beauty; only the essentials matter.